Insights, strategies, and expertise in brand communications
As AI reshapes global industries, the pressure is mounting for Nigerian tech startups to reposition themselves as AI-first companies—not just in function, but in brand. At Touchstone, we’re seeing a shift in how investors, partners, and users evaluate tech businesses: not by what they build, but how intelligently they scale and solve real problems using AI.
Read MoreTouchstone’s analysis reveals that many Nigerian and African tech companies are experiencing a growing disconnect between their brand promise and customer perception. As the local tech landscape becomes increasingly saturated, the following issues are surfacing:
Read MoreMaster social media marketing in Nigeria with platform-specific strategies, cultural insights, and proven engagement tactics.
Read MoreNavigate brand evolution from startup to scale in Nigeria's dynamic business ecosystem with strategic insights and proven frameworks.
Read MoreUnderstand the psychology behind Nigerian consumer behavior to build more effective brand strategies and deeper customer connections.
Read MoreLearn how to build a sustainable brand that thrives in Nigeria's growing economy while making positive environmental and social impact.
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