Insights, strategies, and expertise in brand communications
In 2007, the Nigerian business world witnessed a branding phenomenon that still echoes across boardrooms today. First Bank of Nigeria launched its ambitious ₦100 billion Hybrid Offer—branded boldly as “The Big One”—and what followed was nothing short of legendary.
Read MoreIn a recent reflection, Steven Bartlett captured a shift that every entrepreneur needs to understand: "The game is no longer just about who has the best code or tech. The world that's forming in front of us is about who knows how to reach people—who knows how to make them feel something."
Read MoreAs AI reshapes global industries, the pressure is mounting for Nigerian tech startups to reposition themselves as AI-first companies—not just in function, but in brand. At Touchstone, we’re seeing a shift in how investors, partners, and users evaluate tech businesses: not by what they build, but how intelligently they scale and solve real problems using AI.
Read MoreTouchstone’s analysis reveals that many Nigerian and African tech companies are experiencing a growing disconnect between their brand promise and customer perception. As the local tech landscape becomes increasingly saturated, the following issues are surfacing:
Read MoreMaster social media marketing in Nigeria with platform-specific strategies, cultural insights, and proven engagement tactics.
Read MoreNavigate brand evolution from startup to scale in Nigeria's dynamic business ecosystem with strategic insights and proven frameworks.
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