Lagos, Nigeria – July 23, 2025 – Touchstone, a leading Nigerian branding and digital innovation company, has released fresh insights into the key branding challenges that technology companies are likely to face in 2025. Drawing from global trends and local industry experience, Touchstone’s new report outlines the critical branding gaps that can limit growth and outlines actionable strategies for Nigerian tech founders, CMOs, and innovators.
Report Reveals Gaps in Brand Consistency and Purpose
Touchstone’s analysis reveals that many Nigerian and African tech companies are experiencing a growing disconnect between their brand promise and customer perception. As the local tech landscape becomes increasingly saturated, the following issues are surfacing:
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Lack of distinct brand positioning in a competitive digital ecosystem
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Messaging that highlights technical features over real customer value
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Inconsistent visual identity across social media, websites, and campaigns
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Internal misalignment between teams and external brand messaging
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Unclear articulation of brand purpose beyond products or services
“Your Brand Should Scale With Your Business”
“As startups evolve into scale-ups, their brand must evolve too,” said the Touchstone Strategy Team. “A fragmented or unclear brand can cause confusion among users, undermine trust, and make it harder to attract both talent and investment.”
Why Brand Strategy Is Essential for Tech Growth in Nigeria
Studies—including research from McKinsey—show that companies with strong branding outperform their peers by up to 20% across critical business metrics like customer acquisition, retention, and revenue growth. For Nigerian tech companies looking to expand locally and across Africa, a cohesive brand strategy is no longer optional—it’s a competitive edge.
5 Branding Challenges Tech Companies Must Overcome in 2025 offers practical recommendations for founders and marketing leads looking to build sustainable, future-ready brands in Nigeria’s rapidly growing digital economy.
About Touchstone
Touchstone is a Nigerian-based digital strategy and branding firm helping tech-driven businesses build stronger online identities. With a focus on strategic design, scalable brand systems, and digital storytelling, Touchstone supports companies in unlocking their brand’s full potential.
For Media or Project Inquiries, Please Contact:
Touchstone Limited
🌍 www.touchstonelimited.com
📧 info@touchstonelimited.com
📞 +234 802 599 9333
📍 Lagos, Nigeria
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